Companies constantly innovate with technology and redesign their packaging to get better performance, improve marketability and enhance sustainability. Here’s a look at three new or updated packaging solutions on Packaging Dive’s radar.
Fiber lid for every cup
Italy-based Seda International Packaging Group launched EcoFit Lid, a fiber-based solution intended to replace plastic lids for cups.
The lid is made from 100% renewable fibers and has a lower environmental impact than competing products in terms of carbon dioxide emissions and water consumption, according to a Seda news release. It’s recyclable in paper streams and also comes in a compostable version, the company says. Seda said the lids were designed to align with emerging legislation in Europe that favors more sustainable packaging solutions.
The leak-resistant product provides an audible snap that signals it is secure on the cup rim. It works for both hot and cold beverages, according to the release. EcoFit Lid comes in flat and domed versions with a variety of different sip hole design options.
Throw them a bone
Pet product brand Nylabone is celebrating its 70th birthday with a packaging revamp that includes changes to both aesthetics and materials. The company said in a news release that the rework offers a “fresh, modern look.”
Most plastic blister designs have been eliminated, which will help cut the company’s annual plastic use by more than 40 tons, according to the release. Nylabone also says the fiber packaging is recyclable.
The new packaging will roll out to stores this spring.
Be so bold
Another revamp comes from Malk Organics, which debuted a new look for its almond and oat milks. It features a “bolder yet still simple design,” according to a press release, and makes the brand name the focal point on the shelf-stable aseptic cartons.
“The old design was too constrained; the new look rewrites the rules in a way that lets the brand shine,” Barrett Brynestad, head of creative at MALK, said in the release. “The oversized logo? That’s the point — it’s about reintroducing MALK with bold simplicity to a shopper who may be seeing us for the first time in a new part of the store.”
