What brands and retailers are saying about sustainable packaging in 2024
Follow Packaging Dive’s coverage of major brands and retailers’ latest packaging updates in their sustainability reports.
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Clorox says 2023 cyberattack hurt progress on 2030 plastic, waste reduction goals
By Maria Rachal • Oct. 9, 2024
The company is reassessing some sustainability goals, according to its latest annual report. Data shows the company stagnated on lowering virgin material and upping PCR in packaging. Read the full article ➔
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Yum! Brands’ 2025 virgin plastic reduction target remains in question
By Katie Pyzyk • Oct. 8, 2024
The corporation described packaging sustainability efforts across its fast-food brands in an ESG report, including updating Pizza Hut box graphics to promote recycling and expanding mail-in recycling for Taco Bell sauce packets. Read the full article ➔
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Home Depot phases out EPS, PVC in fiber packaging overhaul
By Maria Rachal • Sept. 20, 2024
The process required ample testing and collaboration. “We sell light bulbs, we sell appliances, we sell toilets. These are products that are prone to damage if they are not secured with the right packaging,” said one sustainability leader. Read the full article ➔
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Coca-Cola ‘on track’ for packaging recyclability goal, ‘behind plan’ on recycled content target
By Maria Rachal • Aug. 22, 2024
In an environmental update, the beverage giant reported that progress on reusable packaging formats and recyclability was stagnant in 2023 while its rate of recycled PET use ticked up. Read the full article ➔
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Target still struggles to lower virgin plastic use by 2025 deadline
By Katie Pyzyk • Aug. 6, 2024
While the retailer made some progress toward its goal to reduce virgin plastic use in its own-brand packaging 20% by 2025, it’s still using more — not less — than the 2020 baseline. Read the full article ➔
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Mars doubts it can achieve 2025 sustainable packaging targets
By Maria Rachal • July 29, 2024
Almost half of Mars’ packaging portfolio is being redesigned or eliminated to align with current or future recycling infrastructure. But infrastructure advancement is taking longer than expected, per its latest sustainability report. Read the full article ➔
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Lenovo banks on bamboo to bump plastic packaging
By Katie Pyzyk • July 9, 2024
In addition to expanding its use of bamboo fiber material in 2023, electronics company Lenovo also increased its use of ocean-bound plastics in product packaging. Read the full article ➔
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Google inches toward 2025 plastic-free packaging goal
By Katie Pyzyk • July 3, 2024
The tech giant eliminated plastic in the packaging for its newest Pixel phones. Read the full article ➔
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Keurig Dr Pepper reaffirms commitment to 2025 sustainable packaging goals
By Maria Rachal • June 21, 2024
The commitment — which applies to goals on recycled content, virgin plastic reduction and more — comes as some other organizations have changed their sustainable packaging targets. Read the full article ➔
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PepsiCo anticipates missing certain 2025 packaging sustainability goals
By Katie Pyzyk • June 21, 2024
The same day the CPG released its ESG report acknowledging it’s unlikely to hit a 2025 packaging circular design target, the city of Baltimore sued PepsiCo and others for their “significant roles in creating a plastic pollution crisis.” Read the full article ➔
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Wayfair boosts packaging recyclability, introduces zero waste goal
By Katie Pyzyk • June 17, 2024
The expanded use of paper-based mailers in the U.S. contributed to a bump in packaging recyclability. Read the full article ➔
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Ferrero cites packaging recyclability progress, acknowledges challenges with meeting targets
By Katie Pyzyk • May 30, 2024
The Nutella and Tic Tac parent company detailed efforts to switch substrates and lightweight boxes for its confections while citing a scaled-back target for designing packaging to be recyclable, reusable or compostable. Read the full article ➔
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From soap refills to shopping bags, Bath & Body Works freshens up its packaging
By Katie Pyzyk • May 29, 2024
The retailer aims to make at least half of its packaging recyclable, reusable or compostable by next year. It also commissioned a third-party recyclability assessment to guide packaging and plastics commitments. Read the full article ➔
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GE Appliances embarks on 5 new packaging sustainability goals
By Katie Pyzyk • May 16, 2024
The company aims to eliminate expanded polystyrene and make all packaging recyclable. In 2023, it processed 1 million pounds of plastic scrap to use in manufacturing new products. Read the full article ➔
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Colgate says it might miss 2025 packaging recyclability target
By Maria Rachal • May 3, 2024
Flexible bags and pouches are the key sticking points. In a sustainability report, Colgate-Palmolive also shared updates on transitioning its entire toothpaste portfolio to recyclable tubes, which became the subject of a lawsuit last year. Read the full article ➔
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General Mills’ packaging recyclability inches up, food-grade PCR use poses a challenge
By Katie Pyzyk • April 18, 2024
The company reported incremental progress on making all of its packaging recyclable or reusable by 2030. It also said that packaging constitutes 8% of its value chain’s GHG emissions. Read the full article ➔
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Del Monte details progress on lightweighting, PCR in 2023 ESG report
By Katie Pyzyk • April 11, 2024
The CPG company began adding postconsumer recycled material to some containers, but it did not report its progress toward some other key packaging sustainability targets. Read the full article ➔
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Material reduction, enhanced recyclability anchor Hain Celestial’s new packaging targets
By Katie Pyzyk • March 25, 2024
The CPG company behind Celestial Seasonings tea and Terra chips set targets to reduce virgin packaging materials and packaging waste while increasing recyclability. Read the full article ➔
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Starbucks adds 3 new 2030 sustainability goals for packaging
By Katie Pyzyk • Feb. 27, 2024
The coffee chain named targets covering recycled content and other metrics for customer-facing packaging in its recent ESG report. But it lost ground on emissions reduction and waste diversion. Read the full article ➔
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It’s black and white: Walgreens details cap color change among sustainability efforts
By Katie Pyzyk • Feb. 21, 2024
The pharmacy chain's own-brand product packaging changes are among its efforts to meet 2030 targets. Parent company Walgreens Boots Alliance also touted packaging sustainability work in its 2023 ESG report. Read the full article ➔
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Ikea subbing in more fiber-based packaging to reduce plastic
By Maria Rachal • Jan. 31, 2024
The furniture and home goods company shared an update on how it’s tracking against a 2021 goal to eliminate plastic packaging — which was already a relatively small portion of its overall packaging materials. Read the full article ➔
Recommended Reading
- Big brands and retailers detail packaging sustainability progress in 2023 By Packaging Dive Staff • Updated Oct. 17, 2023
