Packaging is a product preview, maximize it with glass
Judging a book by its cover is a faux pas at the library, but for shoppers at the grocery store, it’s a must. Free samples are rare, and food prices are rising, meaning today’s consumers increasingly rely on clues like product packaging and design to determine if an item is worth their money.
Glass packaging is eye-catching and stands out on shelves. In fact, glass is preferred by consumers for its quality, safety, and re-usability, found a recent study by O-I. Compared to other alternatives, these shoppers view glass-packaged foods as a worthier investment and resonate with them even after the contents are enjoyed. Not only are glass-packaged products easier for consumers to spot on shelves, but they also evoke a more emotional attachment.
If you’re ready to enhance your product perception, package it in glass with O-I. Here are three more advantages of partnering with them.
In-house design perks
O-I has an award-winning in-house design team ready to bring brands to life through unforgettable packaging. There’s none of the back-and-forth that comes with outsourcing design or pivoting to accommodate manufacturing constraints. O-I's cross-functional approach leverages both brand design knowledge and glass manufacturing expertise to guarantee a smooth production timeline and stunning result.
Discover O-I's full spectrum of services including label design, engraving, and full bottle customization in their design book.
More than a century of industry experience
With O-I, your big ideas are never out of reach. After a century plus in the industry, we have all the tools and know-how to make your packaging pipe dreams a reality.
Though glass is timeless, O-I's story is consistently marked with innovation. It begins in 1903, when O-I revolutionized the food- and beverage-packaging industry by inventing the automatic bottle-making machine. Since then, the company has pioneered ambitious manufacturing processes, emphasized market intelligence to gain an edge, and championed sustainability practices that set the bar high for the industry.
Put your product in packaging that’s iconic yet innovative with the help of O-I.
Sustainability made simple
It’s simple for brands to reach sustainability goals by partnering with O-I. While glass is naturally the most sustainable packaging material, O-I is constantly innovating to reduce the carbon footprint of their manufacturing and operations. Their goals and methods of reaching them are made transparent in their sustainability report.
Don’t waste time brainstorming small ways to be more sustainable. Launching in glass packaging with O-I enhances your product and has a big environmental impact.
